by Chandra Spary-Kontinos | Mar 7, 2023 | POS Systems, Uncategorized
A Good Point of Sale with Digital Receipts, Save Business Owners and their Customers Time and Money
The most obvious advantage of digital receipts is that they are much more environmentally friendly than paper receipts. You can reduce your carbon footprint and help the environment by eliminating the need for paper, ink, and printing. Additionally, going paperless requires less physical storage space and is simpler to manage.
Improved Customer Experience
Digital receipts offer a better overall experience for customers, and they don’t have to worry about keeping track of a paper receipt. Instead, they can quickly access their receipts whenever they need to on their phone or computer.
Cost Savings
Digital receipts also save your business a lot of money. You can cut costs and boost your bottom line without needing paper, ink, and printing supplies. Additionally, digital receipts are simpler to store and easier to retrieve should a dispute or chargeback arise, making it easier to manage and lower administrative costs.
Marketing Opportunities
By collecting valuable data, at your Point of Sale, your business can stay in touch with customers after the sale. You can encourage customers to interact with you and possibly make additional purchases by including links to social media pages or offering promotions in the digital receipts. Offering digital receipts is wise for any company looking to streamline operations and give customers a better experience.
There are numerous benefits to switching to a POS System that gives your company the ability to “go digital.” Most importantly, an enhanced customer experience, cost savings, and marketing opportunities. Your business can quickly integrate digital receipt technology into its operations and enjoy today’s benefits by partnering with a reputable Point of Sale and payment processing company like Card Systems.
by Chandra | Feb 10, 2020 | Marketing, POS Systems
Marketing Tips for 2020
Have you started a marketing plan for 2020 yet? Valentine’s Day is already upon us. Why not start with this simple blueprint for success every holiday and special occasion. Each year you will look polished by taking it to the next level. We can help you make all these ideas flow together with one easy-to-use system.
Decorate Your Website, Social Media Sites and Physical Location
Decorate your website, social media, or storefront to draw attention to your business during the holidays and special occasions. It doesn’t take much effort to add a banner, adjust your store window design, or incorporate festive packaging into your sales. Small acts of festivity will make your customers feel they are acting on a time-limited opportunity.
Create a Holiday-Focused Marketing Campaign
Using videos or holiday-themed campaigns can be extremely useful and should not be overlooked during the season. Thanks to modern technology, creating a short video or online poster can be done in no time.
Stock up on Gift Cards and Place Visual Everywhere
Gift card sales in the United States were approximately $160 billion in 2018, and sales continue to increase every year. It’s essential to stock up on gift cards and make them available at your customer’s reach.
Invest in a New Point of Sale System or update your old one
According to the National Retail Federation, Holiday sales during 2019 were expected to increase between 3.8% and 4.2% over 2018. Overall, holiday sales represent approximately 20% of annual sales per year, which means that if you don’t know what your percentages are, its time you invested in a POS System! A Point of Sale System not only tracks your sales, inventory, and employees but also gives you a complete ordering history to make future purchases faster and more intuitive.
Give a Holiday Gift with every order
A great way to inspire customer loyalty is to offer a gift with each purchase. This can be something as small as a coupon, information, product, or even a token of your company. The idea is to make your customers feel included in the celebration.
Offer a Sale
An easy and smart way to encourage company growth is through holiday sales. Days such as Cyber Monday are great opportunities for companies to increase profit through sales. All you need to do is plan what you will put on sale before the holiday is upon us and start doing some Digital Marketing or even some print mailers. Some companies also go the extra mile and offer presales to exclusive club members. Yet another perfect reason to use a POS System to capture valuable customer information. These kinds of loyalty perks inspire potential customers to invest in your company and keep customers coming back for more.
Remember we don’t plan, to fail we fail to plan!
