Save a life for Christmas!

Save a life for Christmas!

Forever Pets Happy Home Adoption

We all know pets can improve our health, why not help yourself or a loved one and save a pet at the same time?  Forever Pets of SW Florida, a non-profit no-kill shelter, is a wonderful organization. We just adopted an adorable Maltese mix dog for one of our family members here at Card Systems. Ask anyone who has adopted a pet, and they’ll share their story of love, fun, and companionship with you, Why?…..because shelter pets are amazing!

There is a growing amount of research today confirming the impact the human-animal bond can have on a person and community health. Want to see for yourself? Please check out the links below from Harvard Medical School and Pet Partners.

 

https://www.health.harvard.edu/staying-healthy/the-health-benefits-and-risks-of-pet-ownership

https://petpartners.org/learn/benefits-human-animal-bond/

This year give yourself the gift of “forever love” by providing a “forever home” for that perfect little creature who has been waiting for you.  Adopting a pet from Forever Pets is a win-win for you and the pet. So, what are you waiting for?  Call 239-822-3382 – or visit www.forever-pets.org

 

 

 

7 Helpful Tips to make your Restaurant #1 on Everyone’s List this Holiday Season

7 Helpful Tips to make your Restaurant #1 on Everyone’s List this Holiday Season

People go to restaurants for a variety of reasons. But basically they want good food and expect great service. Restaurants sometimes become complacent when selling specialty drinks, specials of the day or even gift cards because they are short staffed or just plain busy.  Often servers get so busy they forget about asking about the little add-ons like appetizers, desserts and after dinner drinks that increase their checks, thus increasing your restaurant’s profits.

Here are a few refreshers to give your restaurant a boost

Training – A server who primarily worked at sports bars or other casual dining restaurants may not know that “fine dining” service requires a different approach to the guest.  On the flip side, the reverse is true.  Investing in the training of a new server, regardless of their previous experience, is essential to a positive dining experience and will result in rave reviews, repeat customers and great reviews.  Knowledge is power in every industry.

Upselling – Most restaurants have either drink specials, food specials, or both. Servers should be able to convey what is “special” about the meal.  Remind servers to suggest appetizers, desserts and after dinner drinks to your customers.  Have them do it in such a way that it’s not just a question “Can I start you off with an appetizer?’ but “You should try the crab stuffed mushrooms; I had them earlier and they’re delicious!” it sounds much more appetizing.   Always give two choices as studies show people are more likely to choose one of the options over an open-ended question.  What would a 20% increase in appetizers do for your restaurant’s bottom line?

The Taste Experience – Servers tasting the specials share their personal experience. They are more convincing and they will sell your specials.

Point of Sale System (POS) – Not all POS systems are created equal. Product knowledge is critical and servers should be able to answer any question a customer has about a menu item at the table.  The new pay at the table device POS Systems actually display menu items, giving guests a visual to aid servers in being more efficient.  Servers now are able to go from table to table and fire orders back to the kitchen without upsetting the next four tables they are taking orders from.  Turning tables faster creates happy customers and more revenue for you and your servers.

Online & Pick-up Ordering – Many of the older systems have not caught up with today’s ordering habits.  People today want to place orders online for pickup, or delivery, and future special events.  Most are ordering with their smart phones as well; you now must be mobile-friendly to get found.   It becomes frustrating when a customer cannot order online or has to wait on the phone to place an order because the restaurant’s POS system does not have intuitive features built in.  A robust POS system will offer this and can also collect valuable data about your customer.  It’s a fabulous marketing tool to collect such things as ordering habits and frequency of visits. You can even send your customer a thank you coupon with a set dollar amount or loyalty points for their frequent visits to your restaurant.  A select few new POS Systems offer “Beacon” technology, an amazing tool for notifying customers that are in the vicinity of your restaurant of specials of the day.  Imagine reaching out to the street to advertise your happy hour or gift card special for the holidays! This coupled with the valuable data you are collecting equates into increased sales, which increases profits.

Communicate with your customers – Send out a newsletter or an e-gift certificate.  You are collecting your customer data, right?  If you are not…start today!

Sales Incentives – Create weekly/monthly sales competitions among the servers. Whoever sells the most “dinner specials”, “Gift Cards”, “desserts” etc. wins a reward; either cash, food or gift cards. Competition is healthy and energizes the server staff.

These are but a few reminders that we sometimes overlook with the hustle and bustle of a busy restaurant life.

Self-Order Kiosks Automate Restaurants and Reduce Labor Costs

Self-Order Kiosks Automate Restaurants and Reduce Labor Costs

Restaurants and hospitality owners and their customers everywhere love the new Self-Order Kiosks by MobileBytes.  This Self-Order Kiosks provide an affordable, simple to use ordering system that turns tables faster and improves the dining experience.  Your patron can now order at a table kiosk or free-standing kiosk.  A true “Wow” factor and labor saving process.  The MobileBytes Self-Order Kiosks app can be loaded onto iPad’s anywhere in the restaurant.  This simple software prompts customers through the ordering process and accepts credit card payments for orders right on the spot and fires the order back to the kitchen.

MobileBytes is bringing this powerful technology to restaurants big and small!  No matter what size establishment you have, this easy to use kiosk will help restaurants everywhere improve their sales.  When customers use the self order kiosks, it not only saves them time by skipping the line, but the order will also be more accurate.  Once an order is placed, completed orders are processed directly through the POS system in the restaurant. This allows the kitchen staff to immediately start preparing the order, saving time for both the restaurant and the customer.  It also integrates with our FREE online ordering system which can be deployed in a day creating MORE VISIBILITY, MORE SALES and a great customer experience!

Take your restaurant to the next level

(239) 549-5055 or (866) 207-3298

Cyber Monday….don’t miss out on Holiday selling opportunities!

Cyber Monday….don’t miss out on Holiday selling opportunities!

Will Cyber Monday produce the 6.6 billion dollars in expected online sales today?  With the impact and residual effects of Harvey and Irma this year,  we could all use a boost in sales.  The big question is…..  Do you have an online offering and/or do you at least have an online presence?  If not, why, and what are you going to do to grow your business in 2018? The big box retailers have been ramping up their online sales to compete with Amazon simply because their traditional brick and mortar business isn’t what it used to be.  Nordstrom’s is even price matching like Walmart.  To compete, you must be online and mobile friendly with either a simple online package or at least have an online presence.  Remember, more and more consumers are using their mobile devices to purchase goods and services or just to find you.

Here are some ideas that can help you compete this year…….yes there is still time to act!

  1. Create a mobile-friendly website. This can be as simple as buying a WordPress template with a simple shopping cart.
  2. Create a Christmas or Holiday prepackaged gift basket or special. We are all so busy this time of year and giving your customers ideas will increase your sales.
  3. Email specials, updates, and new products through MailChimp, Constant Contact or Swiftpage with a link to your special to “buy now”.
  4. Invest in Technology to capture valuable customer information today. It is simple to implement and affordable at the Point of Sale now. Whether you are a Retail, Restaurant or even a Wholesale business you simply cannot afford to not know your demographic. It is easy with a loyalty program that rewards and records what your customers are spending their hard-earned dollars on. Imagine greeting your customer with “would you like to order our fabulous Chicken Crepe again with a glass of your favorite Far Niente Chardonnay”.  What a wow factor!
  5. Order gift cards today and increase your sales and brand awareness. Yes, you can still offer online or text gift cards before the holiday. They are the number one seller each and every year and not just during the holidays.  Gift cards continue to add profits to your organization by introducing new Customers, bring back existing clients or just a great give-away at a chamber of commerce event, charity or fundraiser.

Cyber Monday – Did You Know?  (source)

  • As of 7am Pacific, $850M had been spent online
  • Shoppers are expected to spend $6.6B online today, passing the $5B that was spent online during Black Friday
  • If predictions are correct, this year’s Cyber Monday will represent 16.5% YOY growth over last year’s Cyber Monday
  • Tonight from 8-11pm (in each time zone) is estimated to be the peak time for Cyber Monday shopping
Shopping Extravaganza!

Shopping Extravaganza!

Click to view full news story on FaceBook!

 

Please come and join us today at the Crown Plaza for an afternoon and evening of fun, fabulous fashions and accessories! This year we are pleased to announce there will be a wider array of sizes for everyone. All proceeds go to help the women of Southwest Florida! We hope to see you there.

Hurry on down and don’t miss out!

Gift Cards for the Holidays in a SNAP

Gift Cards for the Holidays in a SNAP

Here we are with the Holiday Season just around the corner. Are you ready? Have you implemented everything you can to ensure your business is getting a nice big piece of the retail spending pie this Holiday Season? So what about gift cards?  Did you know that shoppers spend over $31 billion on gift cards annually?

The National Retail Federation, hires Prosper Insights and Analytics to do surveys on certain categories of product lines year after year. This year they determined that for the eleventh year in a row, gift cards remain the most popular items on wish lists, requested by 61 percent of those surveyed, For the eleventh year in a row, gift cards remain the most popular items on wish lists, requested by 61 percent of those surveyed, followed by clothing and accessories at 55 percent, the highest level the category has seen in 12 years.

No matter whom your target market is from Baby Boomers to Gen Z, gift cards are the most sought-after gift. Now they are easy to obtain and come in so many different forms. Take a look and supercharge your holidays!