EMV (Europay, MasterCard, VISA)
Are you ready? What is it? This technology adopted throughout most parts of the world (Europe, Canada, Latin America, Middle East and so on), the US is one of the last countries to enact in this standard. It is amazing what a little chip can do to safeguard a loss. When the card is used at a terminal, the data is encrypted by the chip generating a new distinctive code every time. This way, data cannot be copied or lifted by a third party.
As of October 2015, retailers that have not complied with moving forward with EMV will be responsible for any fraudulent transaction with cards swiped by the traditional magnetic strip. Banks will no longer cover those charges.
NFC (Near Field Communication)
Do not confuse EMV with NFC (Near Field Communication). NFC is an easy and intuitive technology that allows smartphones to link and share information (tags) with another device, typically at a distance of a few inches or less. These tags securely store data to be used for contactless transactions with a single touch. The smartphones are hitting the streets and major retailers are already accepting Apple Pay and Google Wallet. How will this new technology impact the way you do business? Do you know what to do?
With the emergence of Google Wallet and Apple Pay, now is the time to take your business to the next level. Update your technology today. This may be as simple as a new pin pad, peripheral, or maybe even looking at the Clover Station to grow your business.
We are here to help! It is clear that NFC will be moving front and center for both consumers and business owners.
Can you afford the loss?
I can’t. Please send me a copy of your EMV Partner Solutions.
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