Spread the love to your customers this Valentine’s Day by offering out of the box ideas for those who are not feeling quite ready to venture out yet. Offer a curbside candlelight Valentine’s dinner prepared or unprepared and maybe include a small gift card they can use in the future as a surprise when they unbox their order.
Create a beautiful Valentine’s basket with a gift card and bottle of wine or glasses for those who choose to celebrate later. Maybe a pizza for two and a growler. There are so many fun ideas you can incorporate to make your restaurant even more memorable during these times.
Make an extended holiday this year by offering these specials the on 12th, 13th, and 14th or even the entire week. This will gain more business and allow clients to celebrate without the crowds of previous years.
Get creative and if you need last-minute digital cards or gift card presenters, we have you covered!
Boost your Restaurant Sales by Up-sell to Existing Customers
Your servers should be suggesting appetizers, desserts, and gift cards. Are they? A lot of servers simply ask ”Can I start you out with an appetizer?” This puts the server in a bad position if the customer says no as they can’t really ask again without running the risk of sounding pushy or becoming annoying. When it comes to suggestive selling you want to follow these 3 steps.
3 Simple Steps to Market your Appetizers
- Inform – Tell the customer that you have appetizers when handing out the menu by saying something like “Be sure to check out our appetizer section, they are amazing!”
- Testify – Before taking the order preferably before the customer makes up their mind, you want to testify by saying something like “you should try the Crab stuffed mushrooms with the lobster sauce they are my favorite!” Be descriptive when testifying but keep it short
- The Close – Now is the time to ask for the sale “so can I start you out with an appetizer?”
The idea here is to get the customer to think about the appetizer without forcing them to make a quick decision.
Now that you sold an appetizer to your table, it’s time to think about dessert. Before the meal is brought to the table you want to put the idea of dessert in their minds while they are still hungry. We are going to use the three steps again but with a little twist.
3 Simple Steps to Market your Desserts
- Inform – Go back to the table to let them know their food will be ready soon or to see how the Appetizer is say something like “I was in the kitchen and they just pulled the apple pie out of the oven it smells so good”
- Testify/Close – When you return to check the table say something like “we have some of the best pastry chefs here, our desserts are delicious. “Can I bring you a piece of pie?” Now if the customer says yes, great! If they say, no it’s ok, because we will take one last shot before they pay the bill.
- 2nd offer – When the customer asks for the check casually ask “So are you sure you don’t want that piece of that pie? I can put it in a small box so you can take it with you for later.”
Up-selling in a restaurant is like any other type of sales. If you train your servers properly to use suggestive selling they will market more appetizers, desserts, and gift cards. This leads to larger checks, higher tips for servers, and retention of those servers along with more revenue for your restaurant. You don’t have to follow this pitch word for word, make it your own and work it into the conversation naturally. Also, people are more inclined to buy from people they like so remind your servers to be polite, friendly, and smile, smile, smile!
EdgeServ POS Releases Version 2020.5 with Pay at the Table Applications, Utilizing the PAX A920
SARASOTA, FL – EdgeServ POS today announced the release of version 2020.5 – with their exciting new, fully integrated, Pay at the Table solution.
This release utilizes the PAX A920 and an EdgeServ PAX App that is downloaded to the device from the Pax Store.
- The app interfaces with the POS system to allow a restaurant employee to log in and select a ticket for payment.
- The employee can accept the card from the guest, process the payment, and print vouchers for tip and signature from the device printer.
- The employee can also select the ticket and hand the device to the customer for the customer to complete the payment.
In addition, the 2020.5 release includes an Offline Store and Forward feature on the PAX A920, for the times that internet or communications to the processor are lost.
Gyula Lukacs, CEO of EdgeServ POS, said, “We are excited to release EdgeServ 2020.5, with our new Pay at the Table features. This true Pay at the Table application is something that restauranteurs, customers, and the reseller community alike have wanted and needed in the hospitality marketplace. Because of our reseller strategy and payment agnostic solutions, we strongly believe EdgeServ is the best product for POS Resellers.
Michael Tash, VP, Customer Relations of Frederick, MD based Essential Systems Solutions, said, “True Pay at the Table will help our local restaurants be more efficient as well as making their guests feel safer”
Chandra Spary-Kontinos, CEO, Card Systems, Inc./EdgeServ SWFL said, “EdgeServ’s Pay at the Table eliminates the need for a waiter or waitress to hand over their iPad and their customer’s card never leaves the table or their hand.”
Yassar Vargas – POS Channel Manager – TechXmart LLC said, “One more step into the future!”
About EdgeServ POS:
Founded in 2013, EdgeServ (formerly known as Synetouch) is based in Sarasota, FL. In 2019, a group of passionate veteran resellers acquired an ownership interest in the product and rebranded as EdgeServ POS.
EdgeServ 2020.5 is a completely redesigned point of sale restaurant software solution created for resellers by resellers who have decades of point of sale industry experience.
Through the Reseller Collaboration Company, EdgeServ POS offers a reseller program that enables new resellers to earn ownership in the company. “VARs can now earn equity in the product that they sell and support. This provides a great opportunity for resellers to increase the value of their business,” said Hunter Allen, President of Cervion Systems, an EdgeServ POS reseller and a member of the Reseller Collaboration Company.
Chef Adrianne Calvo’s Miami restaurant is thriving during a pandemic and she also opened a new restaurant last summer as well.
See her interview and tips for restaurants of all sizes.
When many restaurants were feeling the pain, and giving up, Adrianne Calvo of Chef Adrianne’s in Miami, morphed her business. “We were pivoting on a drop of a dime”. When only takeout was allowed, we only did take out; when seating was only allowed outside, we conformed. They did the best they could to serve their clients by following the guidelines. Given the restrictions in Dade county, a hot spot, they persevered. The key was following those guidelines, keeping their customers safe, and staying connected through social media.
Her advice is to “stick to it and remember why you opened your restaurant in the first place, it’s not easy and you must act fast”. They shifted their focus and indeed acted fast. As long as we persevere we will survive, people will always want to socialize and celebrate.
She created 200 new jobs and, in June, opened her new restaurant by defying the odds. She never thought she would open these restaurants as take-out establishments and now, she is more successful than ever.
What can you learn from Calvo?
- Stay positive and pivot your business
- Offer take-out, curbside, or create pre-prepared food for customers to cook at home
- Stay connected via social media and display your menu online
- Collect data to offer specials for anniversaries, birthdays, and holidays
- Make your establishment feel safe and clean
- Optimize your staff with an efficient POS System
Chef Adrianne reminds us that people will always want to “celebrate birthdays, anniversaries, milestones and just everyday living”. Let’s face it we are social creatures and we will get back to a new normal, whatever that is.
How will you as a restaurant owner pivot? Will you grow your business or change your business model? The choice is yours and we are here to help you grow as we navigate these times together, call us or email us.
Governor Ron DeSantis announced phase 1, the first steps to open Florida
The Governor held his press conference this afternoon and announced phase 1 of reopening May 4th. He is allowing certain industries to open with restrictions. “We need to focus on facts and not fear,” DeSantis said in a news conference today. He also stated that this will be a gradual reopening with all but Broward, Miami-Dade, and Palm Beach counties in Phase 1
Here is a quick snapshot:
- Essential businesses will operate as usual
- Elective Surgeries can resume
- Outdoor Seating for Restaurants is permitted with the 6-foot social distance requirement
- Indoor Seating is permitted at 25% capacity
- Retail Businesses may open with 25% capacity
- Bars, Gym & Salons are still prohibited from opening
This is great news for the sunshine state, however, we all need to be aware and take precautions. Our restaurants and retailers that have been offering curbside pick-up have been extremely cautious. The Blue Coyote Supper Club protected its diners with sanitizer, gloves, and instructions outside for customers protecting their staff and patrons when picking up orders. Their Clover Station faced customers with NFC enabled to creating a touchless environment. They also offered onetime use disinfected pens, to protect all. Another great example of the new normal we will all be faced with in the years to come.
Get the Funding You Need
We are in a Health and Financial Crisis of unprecedented magnitude and a huge financial impact on you, and your business is still a big unknown. Many of you are experiencing a 50%-95% drop in sales, and some of you may have closed your doors completely. Our hearts go out to you, and we want to help in any way.
First, we must plan for the worst and hope for the best. Financial assistance is available today. It’s out there and available for you in several forms, and we can help. This is our understanding as much as one can involving the Federal Government. Please understand we are not offering legal or accounting advice, contact local professionals licensed in your area for more info.
As your trusted advisor, we are here to help by sharing some useful guidelines we have found while navigating the process ourselves. We have also included some helpful references below. Please check your state as they may have some funding programs available in addition to the EIDL (Economic Injury Disaster Loan) and the PPP (Paycheck Protection Program).
Many of the banks were still awaiting guidance from the SBA before releasing their latest applications and their portals to be up and we are encouraging you to apply with them if you have an established relationship. As you can imagine, they are overwhelmed with a flood of applications and processing their clients first.
We have an alternative solution. We have partnered with a Lending Platform, Lendio, that can help expedite this process. They charge no fees and are entirely automated and accepting applications online today. They have been providing loans to small businesses for many years, and therefore already have the automated tools in place to process your loan quickly.
Three Suggestions to Help You Today
Apply for the PPP loan
It doesn’t matter if you are C-Corp an S- Corp, Partnership, LLC Sole Proprietor, 501C Non-Profit, Tribal Business, or even an Independent Contractor, you can apply. This is first-come; first-serve, so get your application in through your bank or click here to apply through our banking platform.
Summary of PPP
- Forgiveness of 2.5 x monthly payroll, payroll commissions, benefits, and taxes, as long as employees retained
- 1% interest loan with forgiveness (was initially announced at 0.05%)
- No personal guarantee
- May also include some insurance, rents, utilities
- 100% of the loan is supposed to be forgiven if 75%+ of the revenue is payroll related
- Loan payments are deferred 6 months should you have to pay it back
- 2-year term
Treasury Fact Sheet
Apply for the $10K ECONOMIC INJURY DISASTER LOAN (EIDL)
Businesses affected should immediately apply for the $10K loan to help them get funds quickly. It is easy to fill out (10 minutes online) and will be forgiven if the guidelines are followed: SBA.Gov. Remember, this is first-come; first-serve, so get your application in quickly.
Apply for State Emergency Funds
The Florida Disaster Bridge Loan is a $50K ($100K in special circumstances), 12-month, 0 interest loan. It requires more paperwork but worth a look. Check your State’s available resources. Sorry, the funds have been exhausted already. However, the EIDL Fund is going to be replenished.
Time is of the essence for all of us as these are first-come, first-serve programs. The money well is only so deep ($350 Billion) until additional funding is approved (maybe). We urge you to act quickly by contacting your lender or us so we can connect you with our lender.
Please stay healthy, adhere to the CDC guidelines, and as we have always done in our history…. America will get through this!