Customer loyalty programs are smart, innovative ways to increase revenue and create repeat business. These easy to implement programs not only create loyal, happy customers they give you a method to reach out to those customers with specials and new products. Also, 69% of consumers say they make their shopping decisions based on their loyalty programs or lack thereof. Studies also reveal that although finding new customers is crucial for a thriving company, it is far less expensive and better to maintain your current customers.
Loyal customers advertise for you
Loyalty programs are not a new concept, however, they can be very versatile. They can be in the form of an app, an email, or a simple letter in the mail. Having an app on their phone offers your customers a convenient shopping experience, and increases company awareness for potential customers. Appreciating your customers will draw them to your company, as well as maintain their interest. On average, a loyal customer can be worth up to ten times as much as their first purchase with your company. Personalized loyalty programs are very appealing to customers, such as a customized email with their name.
There are many ways to use loyalty programs. Most companies use points by tracking purchases. Companies such as Starbucks and Tarte use this method. For every purchase customers make, the business gives them the value spent in points. Customers save their points and redeem rewards or discounts exclusive to the company’s loyalty program. Some programs even encourage customers to positively review or share their products on social media in return for additional points. Turning their customers into advertisers for the business.
Easy to implement and inexpensive
In addition, loyalty programs are not expensive and can be set up a few different ways; using a POS or terminal to capture customer data and track purchases or a simple app customers can download on their phones. Decide which method you prefer, choose your reward and watch your profits grow. Most programs will track and reward your customer and the newer loyalty systems may even text or email you to notify you of the reward with beacon technology. Many systems just keep track of benefits and work only when a customer asks to use their card.
The small amount invested will be worth it when your profit increases. On average, companies will spend up to eleven times more on finding new customers than maintaining the ones they already have. Reaching out to your current customers is simple once you have the data. Also, sharing on social media has never been easier.
As technology continues to advance, so do company reward programs. It’s always a good idea to revisit your existing program and keep up with current trends to maximize company profits and maintain your customer loyalty. Whether in the form of an app, an email, or a letter, customer appreciation stretches far. Loyalty and customer reward programs are extremely efficient in inspiring customer loyalty and maximizing profits. If you do not have a program in place it’s time you looked into one.
We realize that your costs for accepting credit card payments increase regularly. As your source for Point of Sale, we can help by improving other aspects of your service that save you money and make you more profitable IN SPITE OF those rising costs.
There’s been a lot of confusion about surcharging in the past few years. Can you do it? Yes and no. They are specific rules and guidelines for each state regarding Cash Discounting and Surcharging.
For restaurants, the safest and most transparent method is to offer a cash discount for people paying with cash. Advertising the credit price throughout your restaurant with the expectation if they use credit, they pay that price. This should avoid confusion and keep your customers happy with a Cash Discount Program. In addition, you must notify patrons throughout your restaurant with a sign on the door, notification at a POS or cash register, and printed on the receipt. Make sure you are following your local state rules.
Upgrade your Point of Sale System – it will pay for itself so quickly you won’t even think of it as an expense. Our POS System will even automate the Cash Discount feature for you, so you don’t have to think twice about it!
For restaurateurs, the speed and efficiency of ordering alerts to kitchen staff, and payment processing will turn tables much, much faster in dine-in situations and faster yet for takeout. When customers key in their own orders – with descriptive, easy-to-use menu presentation and clearly stated instructions and payment options – it greatly reduces errors and streamlines the notifications along the order-fulfillment process that saves time. You and your customers will love that!
For other businesses, giving customers the ability to choose their items online saves clerks’ time (and prevents complaints about it taking too long to find a clerk!). Checkout is a breeze, and if there’s one thing everyone believes is in short supply today, it’s time.
Another great feature you should look for when choosing a new Point of Sale System is the ability to upload images and price changes instantly. This process should be as easy as putting a photo on Facebook.
So what are you waiting for? Call us today at (239) 549-5055 or check out our website www.cardsystems.com.
ATMs still Represent Easy Money for your Business, Restaurant or Store
With the rise of online shopping, brick-and-mortar businesses today need to do everything they can to stay competitive. Sometimes that means using a traditional, tried-and-true method of boosting traffic and earning some passive income.
We’re talking about the ATM machine.
Your store, restaurant or business just might need one.
Not everyone likes to swipe or dip the chip at a business. Credit and Debit card security concerns are causing some people to stick to the safety of cash. One-third of U.S. consumers (34 percent) say they are making more purchases in store with cash because of data breaches, according to ATM Marketplace.
Avoid card processing fees: Customers who use your ATM and then pay cash in your business save you in credit card processing fees.
Where’s my bank? In a tourist market, in particular, a customer’s regular bank may not be available or may be prohibitively far from his or her local destination. Your customer may want to withdraw money from or check his balance from an ATM before making a card transaction with you or another business.
“Now that I’m here”: Average 7-Eleven ATMs perform about 3,000 transactions per month, according to National Cash, an industry provider. That could be 3,000 times a customer visits your business just to use the ATM, and while there, they notice what else your business offers.
It’s a tax write-off: The ATM is a tangible personal property item which can be expensed. Your tax advisor can tell you about how the cost of an ATM machine can be depreciated or expensed beginning in the tax year that it is placed.
Earn income on surcharges: Talk about passive income! It’s the easiest way to make money on your money.
Operating an ATM is easy and a great way to drive more revenue and foot traffic into your establishment this year! Call or email us today to learn more.
Is Managing your POS System as Easy as Posting a Picture to Social Media? It Should be!
Imagine being able to upload an image of your daily specials or entrées as soon as they come out of your oven. Uploading an image to your menu is as simple as posting to your facebook page. Wow your customers and entice them into your restaurant or store today. The power of an image is incredible!
As a business owner or manager, can you edit and make modifications easily from wherever you are?
Envision being able to make real-time changes to your menu, manage your staff and keep an eye on your sales from anywhere in the world. Whether you are at home or on vacation the newer POS systems allow you to manage all of your operations in one place!
The newer POS systems are now state of the art, replacing the old legacy systems and improving your life as a restaurant or retail owner.
If your current POS system doesn’t have all these easy-to-use features, make the change and upgrade today!
Increase Your Restaurant Revenue with Mobile and Online Ordering
You know how important it is to get customers’ orders right. So why leave anything to chance? With our online ordering system, you won’t. Your customers will find it so easy to use from whatever device they choose to use.
We know that running a restaurant isn’t easy and competition is fierce, whether you are offering fine dining, a casual experience, takeout, delivery or a combination.
Move your restaurant into the future with mobile online ordering. Employees won’t need to spend time on the phone – they can serve customers.
Traditionally, online ordering was a term used to define restaurant orders that were placed through the internet typically from a customer’s desktop. Now 77 percent of Americans have smartphones, and they’re doing everything with them, including placing orders. Today, many restaurants are offering customers the chance to place orders and make inquiries online, on whatever device they use, without any interaction from the restaurant until pickup. This saves time and improves the accuracy of orders. Furthermore, applications such as Uber Eats, Door Dash and other food delivery services allow people to order food from multiple restaurants in one place. Are you poised to take advantage of this new method of ordering?
Today, more than half of takeaway orders placed in restaurants are done through the Internet. Furthermore, many different sources have cited revenue increases of up to 30 percent for restaurants who use online ordering.
Are you ready to see your revenues increase as well?
Our Restaurant POS solution is your answer
Selecting a platform that is stable and easy for customers to use brings them back for more and leads to your success. You need a platform that helps you streamline and optimize your entire set of operations the front of the house as well as the back of the house in a social media
Here’s why our POS is a cut above its competition:
It’s easy to use. The Restaurant POS allows your customers to modify their orders easily and without the assistance of your wait staff. This frees your staff to focus on in-house customers. Also, the ease of use empowers your clients and makes ordering simple creating accurate orders and less wasted food and labor.
It’s simple to set up
You can add, delete or modify your online menus in minutes. It makes running your online menu simple and creates a great customer experience. Your restaurant staff can easily manage daily specials on site, or you can, on any mobile device from anywhere in the world. Anyone you authorize can log in to the POS and manage your business.
Today, this is essential. With a responsive design and customer engagement, you can be miles ahead of other restaurants, giving you the edge. Our POS System can be operated by any and all mobile devices with ease, and your customers can order from you, no matter where they are.
We give you the most comprehensive online ordering system around. Don’t have a website yet? We’ll help you develop one so you can use the system. Give us a call today and make customers happy and your restaurant more profitable!
What’s new and Exciting in Clover APPS? – The all new “Food & Drink Exchange”
Can you say “fast-paced excitement?” It’s an app where you control the prices. Think back to Economics class where we learned about Supply and Demand. It’s that amount of commodity, product, or service available and the desire of buyers for it. Those considered factors regulate its price.
That’s the stir about the new and exciting Clover POS Food & Drink Exchange app; it works off the various wants and needs of your customers along with scarcity. Your guests see your specials on your big screen TV or devices throughout the restaurant and have a short time to order. This all ties directly into your Point-of-Sale and drives sales through the roof. Imagine what a 30% spike in volume would do for your business? Quickly and easily advertise wings, happy hour, daily specials…..in a few minutes. The Food and Drink Exchange even gives your restaurant a money back guarantee if you don’t increase sales with this amazing app.
This app connects easily to your Clover POS and captures prices changing in real time. They are comparing it to being on Wall Street, with the adrenaline rush and all. Makes for an amazing Happy Hour as well!
Engagement is important when it comes to creative tools for your restaurant and POS systems now have amazing applications that can help you market your restaurant. Turn a profit and keep a step ahead of the game by looking into deploying more of these valuable add-ons.
The reviews are stellar and maybe it’s time you think outside the box and bring the excitement, highs and lows into your establishment so your clientele can have their hearts racing as well.
The awesome thing about the Food & Drink Exchange app? If you don’t see an increase in revenue, you are not charged for it. What have you got to lose? Try it today, contact us for a free demo.