EdgeServ’s Pay at the Table

EdgeServ’s Pay at the Table

EdgeServ POS Releases Version 2020.5 with Pay at the Table Applications, Utilizing the PAX A920

SARASOTA, FL – EdgeServ POS today announced the release of version 2020.5 – with their exciting new, fully integrated, Pay at the Table solution.

This release utilizes the PAX A920 and an EdgeServ PAX App that is downloaded to the device from the Pax Store.

  • The app interfaces with the POS system to allow a restaurant employee to log in and select a ticket for payment.
  • The employee can accept the card from the guest, process the payment, and print vouchers for tip and signature from the device printer.
  • The employee can also select the ticket and hand the device to the customer for the customer to complete the payment.

In addition, the 2020.5 release includes an Offline Store and Forward feature on the PAX A920, for the times that internet or communications to the processor are lost.

Gyula Lukacs, CEO of EdgeServ POS, said, “We are excited to release EdgeServ 2020.5, with our new Pay at the Table features.  This true Pay at the Table application is something that restauranteurs, customers, and the reseller community alike have wanted and needed in the hospitality marketplace.   Because of our reseller strategy and payment agnostic solutions, we strongly believe EdgeServ is the best product for POS Resellers.

Michael Tash, VP, Customer Relations of Frederick, MD based Essential Systems Solutions, said, “True Pay at the Table will help our local restaurants be more efficient as well as making their guests feel safer”

Chandra Spary-Kontinos, CEO, Card Systems, Inc./EdgeServ SWFL said, “EdgeServ’s Pay at the Table eliminates the need for a waiter or waitress to hand over their iPad and their customer’s card never leaves the table or their hand.”

Yassar Vargas – POS Channel Manager – TechXmart LLC  said, “One more step into the future!”

About EdgeServ POS:

Founded in 2013, EdgeServ (formerly known as Synetouch) is based in Sarasota, FL. In 2019, a group of passionate veteran resellers acquired an ownership interest in the product and rebranded as EdgeServ POS.

EdgeServ 2020.5 is a completely redesigned point of sale restaurant software solution created for resellers by resellers who have decades of point of sale industry experience.

Through the Reseller Collaboration Company, EdgeServ POS offers a reseller program that enables new resellers to earn ownership in the company. “VARs can now earn equity in the product that they sell and support. This provides a great opportunity for resellers to increase the value of their business,” said Hunter Allen, President of Cervion Systems, an EdgeServ POS reseller and a member of the Reseller Collaboration Company.

 

Restaurants Pivoting with Technology

Restaurants Pivoting with Technology

 Chef Adrianne Calvo’s Miami restaurant is thriving during a pandemic and she also opened a new restaurant last summer as well.

See her interview and tips for restaurants of all sizes.

Pivoting

When many restaurants were feeling the pain, and giving up, Adrianne Calvo of Chef Adrianne’s in Miami, morphed her business.  “We were pivoting on a drop of a dime”.   When only takeout was allowed, we only did take out; when seating was only allowed outside, we conformed. They did the best they could to serve their clients by following the guidelines. Given the restrictions in Dade county, a hot spot, they persevered.  The key was following those guidelines, keeping their customers safe, and staying connected through social media.

Her advice is to “stick to it and remember why you opened your restaurant in the first place, it’s not easy and you must act fast”. They shifted their focus and indeed acted fast.  As long as we persevere we will survive, people will always want to socialize and celebrate.

She created 200 new jobs and, in June, opened her new restaurant by defying the odds.  She never thought she would open these restaurants as take-out establishments and now, she is more successful than ever.

What can you learn from Calvo?

  • Stay positive and pivot your business
  • Offer take-out, curbside, or create pre-prepared food for customers to cook at home
  • Stay connected via social media and display your menu online
  • Collect data to offer specials for anniversaries, birthdays, and holidays
  • Make your establishment feel safe and clean
  • Optimize your staff with an efficient POS System

Chef Adrianne reminds us that people will always want to “celebrate birthdays, anniversaries, milestones and just everyday living”. Let’s face it we are social creatures and we will get back to a new normal, whatever that is.

How will you as a restaurant owner pivot?  Will you grow your business or change your business model?  The choice is yours and we are here to help you grow as we navigate these times together, call us or email us.

Florida Restaurants Begin to Open up for Business

Florida Restaurants Begin to Open up for Business

Governor Ron DeSantis announced phase 1, the first steps to open Florida

The Governor held his press conference this afternoon and announced phase 1 of reopening May 4th.  He is allowing certain industries to open with restrictions.  “We need to focus on facts and not fear,” DeSantis said in a news conference today.  He also stated that this will be a gradual reopening with all but Broward, Miami-Dade, and Palm Beach counties in Phase 1

Here is a quick snapshot:

  • Essential businesses will operate as usual
  • Elective Surgeries can resume
  • Outdoor Seating for Restaurants is permitted with the 6-foot social distance requirement
  • Indoor Seating is permitted at 25% capacity
  • Retail Businesses may open with 25% capacity
  • Bars, Gym & Salons are still prohibited from opening

This is great news for the sunshine state, however, we all need to be aware and take precautions. Our restaurants and retailers that have been offering curbside pick-up have been extremely cautious.  The Blue Coyote Supper Club protected its diners with sanitizer, gloves, and instructions outside for customers protecting their staff and patrons when picking up orders. Their Clover Station faced customers with NFC enabled to creating a touchless environment.  They also offered onetime use disinfected pens, to protect all.  Another great example of the new normal we will all be faced with in the years to come.

 

COVID-19 Government Funds for Small Business

COVID-19 Government Funds for Small Business

Get the Funding You Need

We are in a Health and Financial Crisis of unprecedented magnitude and a huge financial impact on you, and your business is still a big unknown.  Many of you are experiencing a 50%-95% drop in sales, and some of you may have closed your doors completely. Our hearts go out to you, and we want to help in any way.

First, we must plan for the worst and hope for the best. Financial assistance is available today. It’s out there and available for you in several forms, and we can help. This is our understanding as much as one can involving the Federal Government. Please understand we are not offering legal or accounting advice, contact local professionals licensed in your area for more info.

As your trusted advisor, we are here to help by sharing some useful guidelines we have found while navigating the process ourselves.  We have also included some helpful references below.  Please check your state as they may have some funding programs available in addition to the EIDL (Economic Injury Disaster Loan) and the PPP (Paycheck Protection Program).

Many of the banks were still awaiting guidance from the SBA before releasing their latest applications and their portals to be up and we are encouraging you to apply with them if you have an established relationship.  As you can imagine, they are overwhelmed with a flood of applications and processing their clients first.

We have an alternative solution. We have partnered with a Lending Platform, Lendio, that can help expedite this process. They charge no fees and are entirely automated and accepting applications online today.  They have been providing loans to small businesses for many years, and therefore already have the automated tools in place to process your loan quickly.

Three Suggestions to Help You Today 

Apply for the PPP loan

It doesn’t matter if you are C-Corp an S- Corp, Partnership, LLC Sole Proprietor, 501C Non-Profit, Tribal Business, or even an Independent Contractor, you can apply. This is first-come; first-serve, so get your application in through your bank or click here to apply through our banking platform.      

                                       Summary of PPP

  • Forgiveness of 2.5 x monthly payroll, payroll commissions, benefits, and taxes, as long as employees retained
  • 1% interest loan with forgiveness (was initially announced at 0.05%)
  • No personal guarantee
  • May also include some insurance, rents, utilities
  • 100% of the loan is supposed to be forgiven if 75%+ of the revenue is payroll related
  • Loan payments are deferred 6 months should you have to pay it back
  • 2-year term

Treasury Fact Sheet

Apply for the $10K ECONOMIC INJURY DISASTER LOAN (EIDL)

Businesses affected should immediately apply for the $10K loan to help them get funds quickly. It is easy to fill out (10 minutes online) and will be forgiven if the guidelines are followed: SBA.Gov. Remember, this is first-come; first-serve, so get your application in quickly.

Apply for State Emergency Funds 

The Florida Disaster Bridge Loan is a $50K ($100K in special circumstances), 12-month, 0 interest loan.  It requires more paperwork but worth a look. Check your State’s available resources.   Sorry, the funds have been exhausted already.  However, the EIDL Fund is going to be replenished. 

Time is of the essence for all of us as these are first-come, first-serve programs.  The money well is only so deep ($350 Billion) until additional funding is approved (maybe).  We urge you to act quickly by contacting your lender or us so we can connect you with our lender.

Please stay healthy, adhere to the CDC guidelines, and as we have always done in our history…. America will get through this!

References

https://www.sba.gov/

Loyalty Programs Drive Business

Loyalty Programs Drive Business

Customer loyalty programs are smart, innovative ways to increase revenue and create repeat business. These easy to implement programs not only create loyal, happy customers they give you a method to reach out to those customers with specials and new products.  Also, 69% of consumers say they make their shopping decisions based on their loyalty programs or lack thereof. Studies also reveal that although finding new customers is crucial for a thriving company, it is far less expensive and better to maintain your current customers.

Loyal customers advertise for you

Loyalty programs are not a new concept, however, they can be very versatile. They can be in the form of an app, an email, or a simple letter in the mail. Having an app on their phone offers your customers a convenient shopping experience, and increases company awareness for potential customers.  Appreciating your customers will draw them to your company, as well as maintain their interest. On average, a loyal customer can be worth up to ten times as much as their first purchase with your company. Personalized loyalty programs are very appealing to customers, such as a customized email with their name.

There are many ways to use loyalty programs.  Most companies use points by tracking purchases. Companies such as Starbucks and Tarte use this method. For every purchase customers make, the business  gives them the value spent in points. Customers save their points and redeem rewards or discounts exclusive to the company’s loyalty program. Some programs even encourage customers to positively review or share their products on social media in return for additional points. Turning their customers into advertisers for the business.

Easy to implement and inexpensive

In addition, loyalty programs are not expensive and can be set up a few different ways; using a POS or terminal to capture customer data and track purchases or a simple app customers can download on their phones. Decide which method you prefer, choose your reward and watch your profits grow.   Most programs will track and reward your customer and the newer loyalty systems may even text or email you to notify you of the reward with beacon technology. Many systems just keep track of benefits and work only when a customer asks to use their card.

The small amount invested will be worth it when your profit increases. On average, companies will spend up to eleven times more on finding new customers than maintaining the ones they already have.  Reaching out to your current customers is simple once you have the data. Also, sharing on social media has never been easier.

As technology continues to advance, so do company reward programs. It’s always a good idea to revisit your existing program and keep up with current trends to maximize company profits and maintain your customer loyalty. Whether in the form of an app, an email, or a letter, customer appreciation stretches far. Loyalty and customer reward programs are extremely efficient in inspiring customer loyalty and maximizing profits. If you do not have a program in place it’s time you looked into one.

Cash Discounting & Your POS

Cash Discounting & Your POS

We realize that your costs for accepting credit card payments increase regularly. As your source for Point of Sale, we can help by improving other aspects of your service that save you money and make you more profitable IN SPITE OF those rising costs.

There’s been a lot of confusion about surcharging in the past few years. Can you do it? Yes and no. They are specific rules and guidelines for each state regarding Cash Discounting and Surcharging.

For restaurants, the safest and most transparent method is to offer a cash discount for people paying with cash. Advertising the credit price throughout your restaurant with the expectation if they use credit, they pay that price.  This should avoid confusion and keep your customers happy with a Cash Discount Program.   In addition, you must notify patrons throughout your restaurant with a sign on the door, notification at a POS or cash register, and printed on the receipt.  Make sure you are following your local state rules.

Upgrade your Point of Sale System – it will pay for itself so quickly you won’t even think of it as an expense.  Our POS System will even automate the Cash Discount feature for you, so you don’t have to think twice about it!

For restaurateurs, the speed and efficiency of ordering alerts to kitchen staff, and payment processing will turn tables much, much faster in dine-in situations and faster yet for takeout. When customers key in their own orders – with descriptive, easy-to-use menu presentation and clearly stated instructions and payment options – it greatly reduces errors and streamlines the notifications along the order-fulfillment process that saves time. You and your customers will love that!

For other businesses, giving customers the ability to choose their items online saves clerks’ time (and prevents complaints about it taking too long to find a clerk!). Checkout is a breeze, and if there’s one thing everyone believes is in short supply today, it’s time.

Another great feature you should look for when choosing a new Point of Sale System is the ability to upload images and price changes instantly.   This process should be as easy as putting a photo on Facebook.

So what are you waiting for?  Call us today at (239) 549-5055 or check out our website www.cardsystems.com.