What is your Backup Plan to Process Payments?
Connectivity to the internet has never been more essential to business operations. Especially when it comes to authorizing your credit cards or accepting payments. Our weather has never been more volatile: heatwaves, storms, floods, and rolling blackouts are a constant pressure on our connectivity. Every business needs fast, reliable internet or cell connectivity to keep money flowing through their Point of Sale System or access their data. Having a safety net could be the difference between making a big sale or losing a client. Never miss an order or another transaction on your POS.
Streamline Service with a Fail-over Internet Device
Backup internet is an immediate solution! Your business will never miss a beat when your main internet provider is down for maintenance, bad weather, or any outage. With options like a Wireless Failover System, the only way you will even realize the failover system has started working is an alert to your email or text.
What is it, and How does it Work?
A wireless ISP gives your equipment a cellular internet connection (like your cell phone connection) with the reliability you have come to expect from your traditional ISP. Automatically it detects an internet outage and connects your systems immediately.
Always Feel Secure
If an internet outage occurs, your POS devices are secured because they automatically switch to the wireless backup fail-over system. In addition, most of your customer information and company resources are stored online and remain active, so your customer is unaware of an issue. Whether it’s a database, POS System, or ATM, each holds crucial information for the day-to-day business to run smoothly and will continue with a backup internet system.
By having a wireless failsafe installed, the customer never loses connectivity, and neither do you. Keep your customers happy and spare them the inconvenience of long wait lines or the frustration of not checking out quickly. A wireless backup makes processing credit card transactions, terminal entries, and receipt printing continue without a problem.
Choosing a Provider
When choosing a backup provider, it should be fast, reliable, and instant. If you choose to downgrade for your backup internet, your business runs the risk of not making the seamless jump to your backup system defeating the purpose of a backup internet system in the first place.
The final caution is to make sure you choose a PCI-compliant reseller selling and installing this equipment. Remember, customer information can be in-flight with some of the old legacy systems. Therefore, you always need to know who is touching your data! and In addition, business owners should always be aware of where they are getting their devices processing customer and employee information.
Never lose connectivity in your business. Instead, be prepared and invest in a backup fail-over system to keep your network and Point of Sale System or credit card terminal running and your customers happy during an outage. Then, call us, and we can help.
Are your Business Photos in Jeopardy?
Lots of Google users have taken advantage of the free online storage space for photos, backups, and easy sharing over the years. If you or your business has as well, be sure to log into your account regularly. Personal or Business can be catastrophic.
Google recently announced that it will be removing files that are not viewed within a certain amount of time. That may include automated backups you set up and forget some time ago.
To prevent losing your family or business assets, be sure to log in to all your Google accounts (which don’t always end with @gmail.com) and go into your Google Mail, Google Drive, and Google Photo apps individually. Then set a calendar reminder to do this every six months.
For Google’s announcement on this change in policy, go to:
If your food service business (any business where the onsite sale of food or drink comprised 33% or more of gross receipts) suffered losses due to the pandemic, there is a grant you should be looking into.
The Restaurant Revitalization Fund from the SBA is focusing on businesses with 20 or fewer locations, and will give initial preference to businesses owned or controlled by women, veterans, or socially/economically disadvantaged individuals.
The grant is not yet accepting applications, but you can download it now in order to collect all your data and be ready to enter as soon as it opens.
Check out who qualifies, what information will be requested, and sign up to be notified when applications are being accepted at:
We are a state that is the envy of the nation. Homes are selling at record highs while only on the market for mere days. Why? Our businesses are open, and here, in Lee county, we still have the freedom of choice.
We can choose the restaurants and businesses we want to go to based on their business decisions. Some may require masks upon entry, and some, like Sweet Bean Coffee Cafe, may not. It is their choice as business owners.
We can choose to open our businesses or close them and choose our policies. We have the choice to wear one mask, two masks, or none at all.
We are busier than ever and taking precautions to keep our employees, patrons, family, and friends safe. But, we are Americans and entrepreneurs from all walks of life, and, yes, we still have the right to choose.
Spread the love to your customers this Valentine’s Day by offering out of the box ideas for those who are not feeling quite ready to venture out yet. Offer a curbside candlelight Valentine’s dinner prepared or unprepared and maybe include a small gift card they can use in the future as a surprise when they unbox their order.
Create a beautiful Valentine’s basket with a gift card and bottle of wine or glasses for those who choose to celebrate later. Maybe a pizza for two and a growler. There are so many fun ideas you can incorporate to make your restaurant even more memorable during these times.
Make an extended holiday this year by offering these specials the on 12th, 13th, and 14th or even the entire week. This will gain more business and allow clients to celebrate without the crowds of previous years.
Get creative and if you need last-minute digital cards or gift card presenters, we have you covered!
Boost your Restaurant Sales by Up-sell to Existing Customers
Your servers should be suggesting appetizers, desserts, and gift cards. Are they? A lot of servers simply ask ”Can I start you out with an appetizer?” This puts the server in a bad position if the customer says no as they can’t really ask again without running the risk of sounding pushy or becoming annoying. When it comes to suggestive selling you want to follow these 3 steps.
3 Simple Steps to Market your Appetizers
- Inform – Tell the customer that you have appetizers when handing out the menu by saying something like “Be sure to check out our appetizer section, they are amazing!”
- Testify – Before taking the order preferably before the customer makes up their mind, you want to testify by saying something like “you should try the Crab stuffed mushrooms with the lobster sauce they are my favorite!” Be descriptive when testifying but keep it short
- The Close – Now is the time to ask for the sale “so can I start you out with an appetizer?”
The idea here is to get the customer to think about the appetizer without forcing them to make a quick decision.
Now that you sold an appetizer to your table, it’s time to think about dessert. Before the meal is brought to the table you want to put the idea of dessert in their minds while they are still hungry. We are going to use the three steps again but with a little twist.
3 Simple Steps to Market your Desserts
- Inform – Go back to the table to let them know their food will be ready soon or to see how the Appetizer is say something like “I was in the kitchen and they just pulled the apple pie out of the oven it smells so good”
- Testify/Close – When you return to check the table say something like “we have some of the best pastry chefs here, our desserts are delicious. “Can I bring you a piece of pie?” Now if the customer says yes, great! If they say, no it’s ok, because we will take one last shot before they pay the bill.
- 2nd offer – When the customer asks for the check casually ask “So are you sure you don’t want that piece of that pie? I can put it in a small box so you can take it with you for later.”
Up-selling in a restaurant is like any other type of sales. If you train your servers properly to use suggestive selling they will market more appetizers, desserts, and gift cards. This leads to larger checks, higher tips for servers, and retention of those servers along with more revenue for your restaurant. You don’t have to follow this pitch word for word, make it your own and work it into the conversation naturally. Also, people are more inclined to buy from people they like so remind your servers to be polite, friendly, and smile, smile, smile!