EdgeServ’s Pay at the Table

EdgeServ’s Pay at the Table

EdgeServ POS Releases Version 2020.5 with Pay at the Table Applications, Utilizing the PAX A920

SARASOTA, FL – EdgeServ POS today announced the release of version 2020.5 – with their exciting new, fully integrated, Pay at the Table solution.

This release utilizes the PAX A920 and an EdgeServ PAX App that is downloaded to the device from the Pax Store.

  • The app interfaces with the POS system to allow a restaurant employee to log in and select a ticket for payment.
  • The employee can accept the card from the guest, process the payment, and print vouchers for tip and signature from the device printer.
  • The employee can also select the ticket and hand the device to the customer for the customer to complete the payment.

In addition, the 2020.5 release includes an Offline Store and Forward feature on the PAX A920, for the times that internet or communications to the processor are lost.

Gyula Lukacs, CEO of EdgeServ POS, said, “We are excited to release EdgeServ 2020.5, with our new Pay at the Table features.  This true Pay at the Table application is something that restauranteurs, customers, and the reseller community alike have wanted and needed in the hospitality marketplace.   Because of our reseller strategy and payment agnostic solutions, we strongly believe EdgeServ is the best product for POS Resellers.

Michael Tash, VP, Customer Relations of Frederick, MD based Essential Systems Solutions, said, “True Pay at the Table will help our local restaurants be more efficient as well as making their guests feel safer”

Chandra Spary-Kontinos, CEO, Card Systems, Inc./EdgeServ SWFL said, “EdgeServ’s Pay at the Table eliminates the need for a waiter or waitress to hand over their iPad and their customer’s card never leaves the table or their hand.”

Yassar Vargas – POS Channel Manager – TechXmart LLC  said, “One more step into the future!”

About EdgeServ POS:

Founded in 2013, EdgeServ (formerly known as Synetouch) is based in Sarasota, FL. In 2019, a group of passionate veteran resellers acquired an ownership interest in the product and rebranded as EdgeServ POS.

EdgeServ 2020.5 is a completely redesigned point of sale restaurant software solution created for resellers by resellers who have decades of point of sale industry experience.

Through the Reseller Collaboration Company, EdgeServ POS offers a reseller program that enables new resellers to earn ownership in the company. “VARs can now earn equity in the product that they sell and support. This provides a great opportunity for resellers to increase the value of their business,” said Hunter Allen, President of Cervion Systems, an EdgeServ POS reseller and a member of the Reseller Collaboration Company.

 

Restaurants Pivoting with Technology

Restaurants Pivoting with Technology

 Chef Adrianne Calvo’s Miami restaurant is thriving during a pandemic and she also opened a new restaurant last summer as well.

See her interview and tips for restaurants of all sizes.

Pivoting

When many restaurants were feeling the pain, and giving up, Adrianne Calvo of Chef Adrianne’s in Miami, morphed her business.  “We were pivoting on a drop of a dime”.   When only takeout was allowed, we only did take out; when seating was only allowed outside, we conformed. They did the best they could to serve their clients by following the guidelines. Given the restrictions in Dade county, a hot spot, they persevered.  The key was following those guidelines, keeping their customers safe, and staying connected through social media.

Her advice is to “stick to it and remember why you opened your restaurant in the first place, it’s not easy and you must act fast”. They shifted their focus and indeed acted fast.  As long as we persevere we will survive, people will always want to socialize and celebrate.

She created 200 new jobs and, in June, opened her new restaurant by defying the odds.  She never thought she would open these restaurants as take-out establishments and now, she is more successful than ever.

What can you learn from Calvo?

  • Stay positive and pivot your business
  • Offer take-out, curbside, or create pre-prepared food for customers to cook at home
  • Stay connected via social media and display your menu online
  • Collect data to offer specials for anniversaries, birthdays, and holidays
  • Make your establishment feel safe and clean
  • Optimize your staff with an efficient POS System

Chef Adrianne reminds us that people will always want to “celebrate birthdays, anniversaries, milestones and just everyday living”. Let’s face it we are social creatures and we will get back to a new normal, whatever that is.

How will you as a restaurant owner pivot?  Will you grow your business or change your business model?  The choice is yours and we are here to help you grow as we navigate these times together, call us or email us.

Six Quick Marketing Tips For Special Occasions

Six Quick Marketing Tips For Special Occasions

Marketing Tips for 2020

Have you started a marketing plan for 2020 yet? Valentine’s Day is already upon us. Why not start with this simple blueprint for success every holiday and special occasion. Each year you will look polished by taking it to the next level. We can help you make all these ideas flow together with one easy-to-use system.

Decorate Your Website, Social Media Sites and Physical Location

Decorate your website, social media, or storefront to draw attention to your business during the holidays and special occasions. It doesn’t take much effort to add a banner, adjust your store window design, or incorporate festive packaging into your sales. Small acts of festivity will make your customers feel they are acting on a time-limited opportunity.

Create a Holiday-Focused Marketing Campaign

Using videos or holiday-themed campaigns can be extremely useful and should not be overlooked during the season. Thanks to modern technology, creating a short video or online poster can be done in no time.

Stock up on Gift Cards and Place Visual Everywhere

Gift card sales in the United States were approximately $160 billion in 2018, and sales continue to increase every year. It’s essential to stock up on gift cards and make them available at your customer’s reach.

Invest in a New Point of Sale System or update your old one

According to the National Retail Federation, Holiday sales during 2019 were expected to increase between 3.8% and 4.2% over 2018. Overall, holiday sales represent approximately 20% of annual sales per year, which means that if you don’t know what your percentages are, its time you invested in a POS System! A Point of Sale System not only tracks your sales, inventory, and employees but also gives you a complete ordering history to make future purchases faster and more intuitive.

Give a Holiday Gift with every order

A great way to inspire customer loyalty is to offer a gift with each purchase. This can be something as small as a coupon, information, product, or even a token of your company. The idea is to make your customers feel included in the celebration.

Offer a Sale

An easy and smart way to encourage company growth is through holiday sales. Days such as Cyber Monday are great opportunities for companies to increase profit through sales. All you need to do is plan what you will put on sale before the holiday is upon us and start doing some Digital Marketing or even some print mailers. Some companies also go the extra mile and offer presales to exclusive club members. Yet another perfect reason to use a POS System to capture valuable customer information. These kinds of loyalty perks inspire potential customers to invest in your company and keep customers coming back for more.

Remember we don’t plan, to fail we fail to plan!

Loyalty Programs Drive Business

Loyalty Programs Drive Business

Customer loyalty programs are smart, innovative ways to increase revenue and create repeat business. These easy to implement programs not only create loyal, happy customers they give you a method to reach out to those customers with specials and new products.  Also, 69% of consumers say they make their shopping decisions based on their loyalty programs or lack thereof. Studies also reveal that although finding new customers is crucial for a thriving company, it is far less expensive and better to maintain your current customers.

Loyal customers advertise for you

Loyalty programs are not a new concept, however, they can be very versatile. They can be in the form of an app, an email, or a simple letter in the mail. Having an app on their phone offers your customers a convenient shopping experience, and increases company awareness for potential customers.  Appreciating your customers will draw them to your company, as well as maintain their interest. On average, a loyal customer can be worth up to ten times as much as their first purchase with your company. Personalized loyalty programs are very appealing to customers, such as a customized email with their name.

There are many ways to use loyalty programs.  Most companies use points by tracking purchases. Companies such as Starbucks and Tarte use this method. For every purchase customers make, the business  gives them the value spent in points. Customers save their points and redeem rewards or discounts exclusive to the company’s loyalty program. Some programs even encourage customers to positively review or share their products on social media in return for additional points. Turning their customers into advertisers for the business.

Easy to implement and inexpensive

In addition, loyalty programs are not expensive and can be set up a few different ways; using a POS or terminal to capture customer data and track purchases or a simple app customers can download on their phones. Decide which method you prefer, choose your reward and watch your profits grow.   Most programs will track and reward your customer and the newer loyalty systems may even text or email you to notify you of the reward with beacon technology. Many systems just keep track of benefits and work only when a customer asks to use their card.

The small amount invested will be worth it when your profit increases. On average, companies will spend up to eleven times more on finding new customers than maintaining the ones they already have.  Reaching out to your current customers is simple once you have the data. Also, sharing on social media has never been easier.

As technology continues to advance, so do company reward programs. It’s always a good idea to revisit your existing program and keep up with current trends to maximize company profits and maintain your customer loyalty. Whether in the form of an app, an email, or a letter, customer appreciation stretches far. Loyalty and customer reward programs are extremely efficient in inspiring customer loyalty and maximizing profits. If you do not have a program in place it’s time you looked into one.

Waitstaff Tip Bumping

Waitstaff Tip Bumping

Could this be happening at your restaurant?

How many times have you used a credit card at a restaurant, added a tip and signed for the total, and then just threw it away?

For most people, that’s the regular occurrence, but on occasion, servers are changing the tip amount to put more money in their pocket.  This is stealing from your guests and guarantees they will never come back. Tip bumping may also make people avoid your restaurant altogether. If there is a known restaurant or establishment has staff that is stealing, guests will not be coming through the doors and worse yet, they are spreading the word. The sad thing is you may never realize it until someone complains and by then the brand damage has been done.

How does it happen?

Tip bumping in a restaurant is simple to do without check systems in place.  All a server has to do is make a few slight modifications by changing a 1 in front of a 2 or by changing a 6 or to a 9.  They can also reprint the slip, adjust and sign it themselves.  How many times have you requested a copy of your signature?  Some waitstaff only target foreign tourists as the currency conversion is complex and it is a safer way to steal. Others feel entitled after they feel they have been slighted by a small tipper.

To remedy tip bumping there are three main strategies: audit, automate, and watch. These three options are the most effective when used together and help eliminate tip bumping and angry guests.

Audit:

The restaurant manager or owner closing out should always verify the recorded tips and totals on each server’s checkout with the actual tips and totals on the credit card receipts. This method seems tedious but is the only way to ensure accuracy and guests check amounts are recorded properly.

Automate:

Implementing a Pay-at-the-Table POS or Kiosk eliminates the old paper receipt system and the tip is entered into the POS by the guest, ensuring the correct tip is recorded. The server only handles cash transactions and tips with this method.

Watch:

Install a camera system within your Restaurant POS for firsthand recordings of the theft being committed.

Most of these types of crimes go undetected until the customer complains. Some merchants have even had servers arrested if they are caught tip bumping. Nothing sends a better signal to the rest of the staff, that this is a real crime and it will not be tolerated. It is also encouraged to do background screenings on new hires as incidents like this or others will appear on their record protecting employers from theft and brand damage.

Fortunately most servers are honest but you if you suspect this is happening at your restaurant, it probably is.  Protect your business, patrons and reputation by taking precautions.  If you don’t have systems in place, we will be happy to help.

Protect Your Business with this New POS App

Protect Your Business with this New POS App

Your business security depends on the information that you retain and how you monitor your everyday transactions. There are many ways to do this both with internal measures and technology with the new Point of Sale Systems available today.   

Too many times, you (the business owner) are left in the dark as fraud and theft happens right under your nose.  Thieves are getting more experienced every day with the various tools they have to violate your business and thus rob you of what you’ve earned.  The steps to prevent this are many but vary according to your business type. One of the most common areas of concern, unfortunately, is from your employees.

One suggestion is to find out the what, the where, and the when.  What are your current and future employees skills, where have they worked, and when did they work there?  A detailed background report is easy to get and inexpensive compared to the potential financial loss.

Another method of prevention is employee training, which can and should include process training and data security procedures. Many times we are so familiar with the processes ourselves that we forget or skim over them when training a new employee. To solve this, have a written “New Employee” checklist and USE IT. Also, use the security awareness policy & training available in your PCI Portal.

App Spotlight:

Do you receive Email or Text alerts from your POS when specific events happen in your store?

When:

  • A payment, refund, tip, or discount exceeds a specified amount
  • An item or an entire order is deleted, the alert message will indicate whether it’s a PRINTED item/order
  • An online (or any other type of) order is paid
  • A custom item is added to an order
  • The quantity available for an item falls below a specified threshold.  (Stock app required)
  • An item has expired or is expiring soon (Stock app required)
  • Cash in the drawer exceeds a specified amount (Cash Track app required)
  • Partial payment is made
  • Cash is removed from the drawer
  • The cash drawer is opened without a transaction
  • An item is deleted from Inventory
  • An order stays open too long

Now Available with the Ping Me If app from Clover. It is integrated with all your information in your Clover System.

Prices available on request.